The Gruffalo is a British children's picture book by writer and playwright Julia Donaldson, illustrated by Axel Scheffler, first published in 1999 by Macmillan Publishing. The Gruffalo has made his way into the hearts and bedtimes of an entire generation of children and will undoubtedly continue to enchant children for years and years to come. Our collection of children’s stationery, gardening accessories and games will keep little hands very busy.